Issues of governance, tax and accountability can be technical, complex and may seem to be disconnected from the day-to-day challenges faced by Kenyans. These have presented issues of how National and County government funds are being utilized and their impact on the two levels of governments. The programme’s focus area aims to strengthen NTA’s outreach work in the areas of policy influencing by use of both bottom-up and top-down advocacy approaches. This has been achieved through partnerships and the use of different media platforms and fora attended.
The strategic programme focus area aims to:
A number of specific objectives have been identified to achieve these goals. The strategies required in this strategic program focus area include: Promoting collaboration, networks, partnerships with National Government and County Governments and integration amongst broadcasting TV stations, Radio FM stations in all vernacular languages; Expanding use of the social media including: website, twitter, facebook, and coordinating office newsletter;
The strategic objectives for this strategic programme focus area are to:
Specific strategies to pursue these strategic objectives include: